• UX Design

    UX Design & Usability Testing

    In Lab Testing and Remote Testing in Users' Homes

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  • DATA DRIVEN UXD

    DATA DRIVEN UX Design

    Analytics used to understand user behavior

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  • Iterative prototypes and wireframes

    Iterative prototypes and wireframes

    Iterative prototypes and wireframes for continuous improvements

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About Tim

User Experience Professional

Tim Murphy: User Experience
A holistic thinker, ensuring innovative, engaging and memorable experiences for all users, online and off.

In my career as a User Experience Leader, the many roles I have evolved from include a Principal in an Advertising Agency, a Creative Director, a User Experience Designer, a College Professor, a Gallery Artist, and more. My varied background helps me understand and connect the many aspects of products, requirements, and user experience in the pursuit of making the LEGO experiences a little more awesome.

With a solid background in User Experience, Usability, Testing, Advertising, Marketing, Design and a Philosophy of informed common sense, I have a unique aptitude as a director, manager, team leader, and instructor. I leverage my years of experience in the Pharmaceutical, Medical Device, Financial and Microelectronics industries to help deliver insights and results for developers to C-level stakeholders. I believe the most important aspect of user experience is empathy for people (the human factor). I have always been drawn to understanding what motivates behavior and what changes perception. My interest was the foundation of my MFA's Master’s Thesis and exhibition, which focused on human navigation, decision-making, visual behavior, and way finding. I continually apply my love of visual design, human perception, art, behavioral psychology, social psychology, teaching and learning to every task.

UX Practice

Examples of Tim Murphy's UX Process

prototypes and wireframes

prototypes and wireframes

Iterative prototypes and wireframes for continuous improvements in an agile development environment.

personas

Personas

Segment Based Personas are a hybrid of both segments and personas and can provide a rich understanding of user needs, and motivations of online behavior.

Lab and Mobile Testing

Lab Testing

Lab and Mobile Testing in NYC, Copenhagen, and remotely at users' homes.

Analytics

Data Driven

Analytics used for informing hypothesis, measuring performance and success, and understanding user behavior.

Behavioral Analytics

Behavioral Analytics

Behavioral Analytics Tools replay user behavior down to individual mouse movements to reveal painpoints.

Clickmap Testing

Clickmap Testing

Clickmap testing is a measurable way for users to test a prototype or site.

Card Sorts

Card Sorts

Card sorts enable user-centered-design by allowing users to organize information the way they would expect it to be.

Heatmaps

Heatmaps

Heatmaps measure structure success by showing where users click, move, scroll, pay attention by page, device, and user segment.

Portfolio

Tim Murphy - User Experience & UX/Creative Direction

Resposive Design

Resposive Design

Resposive Design signle page web app.
Role: UX Lead

responsive ecommerce website design.

responsive website

Responsive ecommerce website design.
Role: UX Lead

Prescient Medical

Prescient Medical

Interactive video activity, 3D product animation, booth design and printed collateral
Role: UX/Creative Director

m.QVAR

m.QVAR

Mobile site for QVAR, a daily-use inhaler prescribed to treat asthma inflammation of the lungs.
Role: UX/Creative Director

Mobile site

m.ProAirHFA

Mobile site for ProAirHFA an albuterol sulfate inhalation aerosol.
Role: UX Lead

iterative redesign

mobile ecommerce site

Mobile ecommerce website designed for phones and tablets.
Role: UX Lead

iterative redesign

proairhfa website

Website iterative redesign
Role: UX/Creative Director

Website iterative redesign

QVAR iterative redesign

Website iterative redesign
Role: UX/Creative Director

Intercative

Kids activity quiz

Interactive Quiz to help young patients talk about symptoms

Flu Asthma

Flu and Asthma

Flu and Asthma information site
Role: UX Lead

iterative redesign

proairhfa website

Website iterative redesign
Role: UX/Creative Director

Website iterative redesign

HCP QVAR redesign

Healthcare Providers website iterative redesign
Role: UX/Creative Director

Intercative game

Breathesburg games

A central maze/exploration mechanic, coupled to multiple mini-games
Role: UX/Creative Director

Flu Asthma

Breathesburg games

A central maze/exploration mechanic, coupled to multiple mini-games
Role: UX/Creative Director

iterative redesign

Breathesburg games

A central maze/exploration mechanic, coupled to multiple mini-games
Role: UX/Creative Director

Website iterative redesign

Breathesburg games

A central maze/exploration mechanic, coupled to multiple mini-games
Role: UX/Creative Director

Tim Murphy - Resume

User Experience Professional

UX/DESIGN POSITIONS

Global User Experience Manager
eCommerce Centre of Excellence LEGO Group
Enfield, CT

User Experience Manager
D2C NA Online Marketing Department LEGO Group
Enfield, CT

User Experience Manager
Operations D2C Global Marketing LEGO Group
Enfield, CT

Partner/Creative Director and UX Lead
Trapezoid Communications LLC
Philadelphia, PA

Senior Art Director
AXIS Healthcare Communications
Philadelphia, PA

Art Director
Nuveen Investments
Radnor, PA

Senior Marketing Specialist/Graphic Designer
Fluor
Providence, RI

Graphic Designer
Vanderbilt University
Nashville, TN

Graphic Designer
The Buntin Group
Nashville, TN

Graphic Designer
Mystic Scenic Studios
Boston, MA


DESIGN INSTRUCTOR POSITIONS

Adjunct Professor, Visual Communication Design
Hartford Art School, University of Hartford - Hartford, CT

Adjunct Professor
Burlington County College - Pemberton, NJ

Instructor
Tyler School of Art, Temple University - Philadelphia, PA

Adjunct Professor of Foundation and Design
O'More College of Design - Franklin, TN

Studio Instructor
Cheekwood Museum of Art - Nashville, TN

The variety of courses I have instructed include:
Issues in Design; Graphic Design Systems; Advertising Concepts; Advertising and Propaganda; Illustration Design; Environmental Design; 2D Design; The Art of Digital Design and Illustration; Color Theory and Application; Introduction to 2D Media; Figure Drawing; Basic Drawing; Drawing; Drawing I; Intermediate Drawing; Drawing the Human Figure: Figure Painting; Oil Painting for All Levels; Oil Painting; Painting in Acrylics and Oils; and Advanced Photoshop.

Tim S. Murphy - Instructor Website

Tim S. Murphy - Fine Art Portfolio Website

Contact

tim@timsmurphy.com