• UX Design

    UX Design & Usability Testing

    In Lab Testing and Remote Testing in Users' Homes

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  • DATA DRIVEN UXD

    DATA DRIVEN UX Design

    Analytics used to understand user behavior

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  • Iterative prototypes and wireframes

    Iterative prototypes and wireframes

    Iterative prototypes and wireframes for continuous improvements

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About Tim

USER EXPERIENCE & UX/CREATIVE DIRECTION

Tim Murphy: User Experience /Creative Direction
UX Leader with a strong executional mindset, experience, vision, and a full real-world understanding of leading multi-functional teams in end-to end-development of experiences that exceed business and user expectations.

With a solid background in Creative Direction, User Experience, Advertising, Design, Marketing, Usability, Research, Testing, Data & Analytics, and a philosophy of "Informed Common Sense" I have a unique aptitude as a holistic leader, coach, and mentor.

In my somewhat circuitous career path as a UX Leader, the many roles I have had all evolved from my holistic thinking and entrepreneurial spirit. This included being an Owner & Principal in an Advertising Agency, Creative Director, User Experience Designer, Marketer, and a University Professor of Design. My varied background helps me understand and connect the many aspects of user and business needs, behavior, analytics, product development, testing, and optimization in the pursuit of making our LEGO experiences a little more awesome.

I leverage my years of experience in the Toy, Financial, Pharmaceutical, Medical Device, eCommerce and Microelectronics industries to help deliver exceptional results. I apply my love of visual design, human perception, behavioral psychology, social psychology, analytics, discovery and mentoring to every task.



UX Practice

Tim Murphy - UX Process

prototypes and wireframes

prototypes and wireframes

Iterative prototypes and wireframes for continuous improvements in an agile development environment.

personas

Personas

Segment Based Personas are a hybrid of both segments and personas and can provide a rich understanding of user needs, and motivations of online behavior.

Lab and Mobile Testing

Lab Testing

In-person Lab and Mobile Testing including in NYC, Copenhagen labs, and remote testing globally.

Analytics

Data Driven

Analytics used for informing hypothesis, measuring performance and success, and understanding user behavior.

Behavioral Analytics

Behavioral Analytics

Behavioral Analytics Tools replay user behavior down to individual mouse movements to reveal painpoints.

Clickmap Testing

Clickmap Testing

Clickmap testing is a measurable way for users to test a prototype or site.

Card Sorts

Card Sorts

Card sorts enable user-centered-design by allowing users to organize information the way they would expect it to be.

Heatmaps

Heatmaps

Heatmaps measure structure success by showing where users click, move, scroll, pay attention by page, device, and user segment.

Portfolio

Tim Murphy - User Experience & UX/Creative Direction

Resposive Design

Resposive Design

Global Multi-language single page web app.
Role: Shopper Experience and UX Lead

responsive ecommerce website design.

Responsive Website

Responsive ecommerce website design.
Role: Shopper Experience and UX Lead

Prescient Medical

Prescient Medical

Interactive video activities, 3D CGI stereoscopic product animation, exhibit booth design and printed collateral
Role: Creative Director and UX Lead

m.QVAR

m.QVAR

Mobile site for QVAR, a daily-use inhaler prescribed to treat asthma inflammation of the lungs.
Role: Creative Director and UX Lead

Mobile site

m.ProAirHFA

Mobile site for ProAirHFA an albuterol sulfate inhalation aerosol.
Role: UX Lead

iterative redesign

mobile ecommerce site

Mobile ecommerce website designed for phones and tablets.
Role: UX Lead

iterative redesign

proairhfa website

Website iterative redesign
Role: Creative Director and UX Lead

Website iterative redesign

QVAR iterative redesign

Website iterative redesign
Role: Creative Director and UX Lead

Intercative

Kids activity quiz

Interactive Quiz to help young patients talk about symptoms

Flu Asthma

Flu and Asthma

Flu and Asthma information site
Role: UX Lead

iterative redesign

proairhfa website

Website iterative redesign
Role: Creative Director and UX Lead

Website iterative redesign

HCP QVAR redesign

Healthcare Providers website iterative redesign
Role: Creative Director and UX Lead

Intercative game

Breathesburg games

A central maze/exploration mechanic, coupled to multiple mini-games
Role: Creative Director and UX Lead

Flu Asthma

Breathesburg games

A central maze/exploration mechanic, coupled to multiple mini-games
Role: Creative Director and UX Lead

iterative redesign

Breathesburg games

A central maze/exploration mechanic, coupled to multiple mini-games
Role: Creative Director and UX Lead

Website iterative redesign

Breathesburg games

A central maze/exploration mechanic, coupled to multiple mini-games
Role: Creative Director and UX Lead

Tim Murphy - Resume

UX - User Experience

EXPERIENCE
Global User Experience Manager
Global eCommerce
LEGO Group
Enfield, CT

User Experience Manager
D2C NA Online Marketing Department
LEGO Group
Enfield, CT

User Experience Manager
Global Operations - D2C Marketing
LEGO Group
Enfield, CT

Creative Director and UX Lead
The Star Group
Philadelphia, PA

Partner/Creative Director and UX Lead
Trapezoid Communications LLC
Philadelphia, PA

Senior Art Director
AXIS Healthcare Communications
Philadelphia, PA

Art Director
Nuveen Investments
Radnor, PA

Graphic Designer/Senior Marketing Specialist
Fluor
Providence, RI

Graphic Designer
Vanderbilt University
Nashville, TN

Graphic Designer
The Buntin Group
Nashville, TN

Lead Graphic Designer
Mystic Scenic Studios
Boston, MA


DESIGN INSTRUCTOR POSITIONS

Adjunct Professor, Visual Communication Design
Hartford Art School, University of Hartford - Hartford, CT

Adjunct Professor
Burlington County College - Pemberton, NJ

Instructor
Tyler School of Art, Temple University - Philadelphia, PA

Adjunct Professor of Foundation and Design
O'More College of Design - Franklin, TN

Studio Instructor
Cheekwood Museum of Art - Nashville, TN

The courses I have instructed have been in BFA design and visual arts programs in universities and colleges.

Examples:
Graphic Design Systems; Issues in Design; Advertising Concepts; Advertising and Propaganda; Illustration Design; Environmental Design; Image Making and Meaning, 2D Design; The Art of Digital Design and Illustration; Color Theory and Application; Introduction to 2D Media; Figure Drawing; Basic Drawing; Drawing; Drawing I; Intermediate Drawing; Drawing the Human Figure: Figure Painting; Oil Painting for All Levels; Oil Painting; Painting in Acrylics and Oils; and Advanced Photoshop.

Contact

tim@timsmurphy.com